Third Sememster

We are pleased to introduce the first edition of Advertising and Promotion Management for MBS (Master of Business Studies), the Third semester of Tribhuvan University. This text has been fully adapted to the Nepalese market in order to meet the current and evolving needs of both instructors and students. The purpose of this text is to provide the student with an understanding of the fundamentals of marketing. Most students in Master's level aspire to careers in the field of marketing. From this text, we hope they can acquire knowledge that will be useful to them in their career.