BBS Fourth Year

This book Fundamentals of Advertising is designed to introduce students to the various aspects of the advertising and marketing system. Students will learn and understand the fundamental concepts, practices, and analytical methods of marketing. Moreover, they will succeed in learning what it takes to design a successful marketing strategy to build sustainable competitive advantages. This textbook is prepared in line with the curriculum prescribed by Tribhuvan University under the Bachelor in Business Studies of marketing specialization group. Besides, this book is equally useful for other courses under bachelor program. This book aims to support those students and teachers who strive to learn the subject in the English medium.