Management

This book Marketing Grade–XI is designed to introduce students to the

various aspects of the marketing system. Students will learn and

understand the fundamental concepts, practices, and analytical methods

of marketing. Moreover, they will succeed in learning what it takes to

design a successful marketing strategy to build sustainable competitive

advantages. This textbook is prepared in line with curriculum prescribed by

Secondary Education Board of Nepal for Grade XI. This book aims to

support those students and teachers who strive to learn marketing

subject in English medium.