Management

This book Marketing Grade–XII is designed to introduce students to the various aspects of the marketing system. Students will learn and

understand the fundamental concepts, practices, and analytical methods of marketing. Moreover, they will succeed in learning what it takes to design a successful marketing strategy to build sustainable competitive advantages. This textbook is prepared in line with the curriculum prescribed by the Secondary Education Board of Nepal for Grade XII. This book aims to support those students and teachers who strive to learn marketing subjects in the English medium.